Your Brand Expression

Each business owner and brand possesses a unique identity that should be accurately portrayed on their website. We commonly observe three fundamental archetypes: Big & Bold, Refined & Bold, and Refined & Elegant

Please inform us which category best captures the essence of your brand and its public image.

1. Big & Bold Branding

“Big and bold” is just as it sounds: characterized by a significant personality, brashness, and confidence. This style includes large images, wide screens, big text, and fonts—everything oversized. It showcases spacious section spacing, high-contrast content, vibrant colors and backgrounds, along with the use of ALL CAPS.

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Typography

Logo Font: Helvetica Black

Heading Font 1: Archivo
Size: 55px
Weight: 900

Heading Font 2: Archivo
Size: 45px
Weight: 700

Heading Font 3: Archivo
Size: 20px
Weight: 700

Body Font: Judson
Size: 18.7px
Weight: 400

2. Refined and Bold Branding

“Refined and bold” is designed for those in the middle. We employ large images and a wide format, yet bring it all together with slightly smaller fonts and text, reflecting a balance of confidence and modesty.

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Typography

Logo Font: Helvetica Black

Heading Font 1: Oswald
Size: 55px
Weight: 500

Heading Font 2: Oswald
Size: 45px
Weight: 500

Heading Font 3: Oswald
Size: 25px
Weight: 500

Body Font: Montserrat
Size: 16px
Weight: 400

3. Refined & Elegant Branding

“Refined and Elegant” encapsulates a personality characterized by being meticulous, understated, with a blend of competence, confidence, and professionalism. More respectful sizing of titles and body text allows for ample space for readable content and potentially improves SEO footprints.

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Typography

Logo Font: Helvetica Black

Heading Font 1: Josefin Sans
Size: 35px
Weight: 700

Heading Font 2: Josefin Sans
Size: 24px
Weight: 700

Heading Font 3: Josefin Sans
Size: 21px
Weight: 700

Body Font: Quattrocento
Size: 16px
Weight: 400